![](https://cdn.myportfolio.com/e6d75416-dc41-471b-8618-11082468ba36/08cbceb4-3327-475c-9c32-102dc43f7f07_rw_1920.jpg?h=af656f023d2375b435150e22c768a986)
For the exhibition, as it was: the show that never happened, I was tasked to take creative lead in coming up with the overall visual identity. The theme of the exhibition was past graduates of 2020 not getting an in-person exhibition at the time, so they now are getting their due recognition.
![](https://cdn.myportfolio.com/e6d75416-dc41-471b-8618-11082468ba36/7af54110-467a-4253-8c4c-f747d7a7bada_rw_3840.jpg?h=e8ac24bde7103618c72f2f6f0c25b9e9)
With the theme in mind, I decided to go with a Swiss design look, representing a past style getting the spotlight it deserves. The crumpled paper adds to the past, "thrown to the side" narrative of the exhibition.
![](https://cdn.myportfolio.com/e6d75416-dc41-471b-8618-11082468ba36/bfb3dea7-3aa7-4912-a2cf-5a92c9fd2153_rw_1920.jpg?h=a4f8de63c39fe4c44642f6e618dcc93d)
![](https://cdn.myportfolio.com/e6d75416-dc41-471b-8618-11082468ba36/521aa37d-9ddb-488f-9a30-e0676ca5224c_rw_1920.jpg?h=ea164ea2af60358922fec478263c1118)
Poster Mockup created in Autodesk Maya
![](https://cdn.myportfolio.com/e6d75416-dc41-471b-8618-11082468ba36/0639cc2e-7401-4d94-9eca-715eae5b9c8e_rw_1920.jpg?h=c932974e36d604f36f4ace2f99b4ebeb)
![](https://cdn.myportfolio.com/e6d75416-dc41-471b-8618-11082468ba36/d9deecc7-f17b-4c33-8c62-4b19f4be5277_rw_1920.png?h=ec69eb38b06fff8153a696f279752130)
Digital Collateral (1843 x 850px) (1920 x 1080px)
![](https://cdn.myportfolio.com/e6d75416-dc41-471b-8618-11082468ba36/cdcb2631-2985-4757-b8f0-534d819d9489_rw_3840.jpg?h=8d7a9c4ab517082c1f9a996be515fd92)
![](https://cdn.myportfolio.com/e6d75416-dc41-471b-8618-11082468ba36/5f63fec9-54f5-4346-8a37-d408ae74a71e_rw_3840.jpg?h=165a6f7a018d37ca275367f8c01ad627)